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GEO/SEO Glossary

A collection of articles on SEO, distilled from Search Circle's hands-on knowledge and experience across hundreds of projects, giving you a real-world perspective.

Popular terms

AI Overviews

AI Overviews

A Google feature that displays an AI-generated summary answer at the very top of the search results page, ahead of traditional organic…

SEO

Backlink

A link from another website pointing to yours — one of the most important ranking factors in traditional SEO.

General

Breadcrumb

A hierarchical navigation bar showing a page's position within the site structure, e.g.: Home > Services > Full-service SEO.

SEO

Canonical Tag

An HTML tag that specifies the "official" URL version of a page, helping search engines avoid treating it as duplicate content.

SEO

Core Web Vitals

Google's set of metrics for measuring real-world user experience: LCP (loading speed), INP (responsiveness), and CLS (visual stability).

SEO

E-E-A-T

Google's quality-assessment standard covering Experience, Expertise, Authoritativeness, and Trustworthiness.

SEO

Schema Markup

Structured data embedded in a page's HTML that helps search engines and AI accurately understand its content context.

SEO

SEO (Search Engine Optimization)

A set of website optimization techniques used to improve organic (unpaid) rankings on search engine results pages like Google.

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